Kit Keenan’s dress on The Bachelor premiere is made and sold by her mother Cynthia Rowley, but some fans are calling the dress “subtle product placement” and “ugly.” Bachelor Nation was introduced to Kit Keenan as a 21-year-old socialite from New York City. She was driven to the mansion in a luxurious Bentley and walked out wearing what was clearly a high fashion dress that could’ve easily been found at a Fashion Week event. And yet, the first impression that Matt and the viewers had about Kit was that she was nothing but a sweet and down-to-earth girl.
With that said, as The Bachelor season 25 premiere went on and “Queen” Victoria Larson was brought in, the fans were able to see a different side of Kit Keenan reacting to competition. For one, it didn’t take much for Kit to express how she felt about Victoria calling herself a “queen.” In response, Kit said that she’d therefore be the “king” and the “CEO” of the show. But there was no confrontation between the two – at least not yet – and both Kit and Victoria ultimately got their respective roses from Matt James in the end.
Now, Bachelor Nation is taking a closer look at Kit Keenan’s fashion choices on The Bachelor and realizing that there’s more to see here than they initially thought. This week, the fans took to Reddit to discuss the dress that Kit wore when she met Matt James. Some fans called the dress “ugly,” while others pointed out that this particular fashion item was designed and is sold by her mother, Cynthia Rowley. As such, these viewers think that this was a very “subtle product placement.” As seen below, Kit Keenan’s The Bachelor premiere dress can be found on the official Cynthia Rowley online store. The dress is called “kitty ombre feather party dress” and costs $795. The website also included the “only a few left!” warning for this particular dress, indicating that the item is almost sold out from the site.
There are even some Bachelor fans on Reddit who are wondering if all of Kit Keenan’s fashion choices on the show will be designs by her mom Cynthia Rowley. On one hand, this is a sweet gesture from a daughter being proud of her mother’s work. On the other hand, some viewers could perceive it as just a marketing strategy to promote that brand and sell more clothes, which isn’t necessarily the point of a dating show.
It’s still too early in the season to know what Kit will wear or how far she’ll get on the show. For now, the fans can just keep tuning in to find out what’s next.
The Bachelor season 25 airs Mondays at 8 pm ET/PT on ABC.
Sources: Reddit, Cynthia Rowley
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